15/04/19

Developing our organisation and offering

Over the last year we’ve been undertaking work to develop the corporate strategy of the RA. This included a consultation exercise with members and we have responded. We’ll be announcing the changes we’re planning to make in the next few weeks.

One of the major developments however is the creation of a new website. In order to do this and to bring the clarity we know members need about our work, the Trustees agreed at a recent meeting to consolidate our branding across our products and outputs. This isn’t a rebranding exercise, but it will streamline and strengthen the brand and identity of the RA and bring everything together under the RA’s brand. We will still make use of some sub-brands and work will commence over the coming months to rationalise our use of existing identities.

The overall aim is to simplify the visual look and feel of all the RA’s outputs so they are more easily recognised as belonging to the RA, whether you are a member, clinician, patient or other interested party. We want to make sure that the RA website and all that it offers becomes the one-stop shop for all things renal across our community and beyond.