22/01/20

#KidneysMatter – raising awareness of kidneys and the vital work they do

For 2020’s World Kidney Day, the major kidney charities and professional organisations in the UK are working together to raise awareness amongst the general public about the vital role our kidneys play in our bodies.

#KidneysMatter –The BIG topic everyone is ignoring aims to show important kidneys are, what can happen when they go wrong and how to keep them healthy and reduce the risk of kidney disease.

What will you see?

Our #KidneysMatter campaign features a big yellow kidney – which is big and hard to ignore. You’ll see it in a range of materials designed to catch the eyes of people we want to reach – the public, people with kidney disease, health professionals, the kidney community, and so on.

We want you to use our eye-catching materials on social media, to run awareness events, and as a talking point with your friends. And we’ll be working with people who can help get the message out as wide as we can, including the media and the kidney community.

We would love it if you got involved, and we are creating a range of materials for you to use to help us spread the word. These will be available shortly and you’ll be able to order them via the website www.worldkidneyday.co.uk.

In the meantime, keep up to date with the latest news by following us on social media and checking the website!

www.worldkidneyday.co.uk

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